That the Museum of Contemporary Art ("MOCA") in Los Angeles yesterday named Jeffrey Deitch, the New York City maestro/gallerist, as its director. Mr. Deitch's influence in the art world is widely felt; founder of his Deitch Projects in 1996, he also has helped start an art advisory service for clients at Citibank and formerly managed Sotheby's 20th-century Art Gallery Program. Mr. Deitch beat out contenders Tobias Meyer of Sotheby's contemporary art department and Samuel Keller of Art Basel and Beyeler Foundation (Switzerland) fame.
Mr. Deitch takes the reins at MOCA on June 1, when his five-year contract begins. In the coming months and in preparation for his directorship, he will cease all commercial activity at his gallery and in private consultation with art collectors. MOCA's installation of Mr. Deitch as director echoes its superstar turn with Lady Gaga performing at its 30th anniversary bash on a Damien Hirst-designed piano (later sold at auction for $450,000). The Duchess is eager to see what changes in the Los Angeles arts scene will be wrought under the directorship of Mr. Deitch.
(Image of Mr. Jeffrey Deitch at MOCA courtesy of Los Angeles Times)