07 January, 2010

The Duchess Wears . . .

Le Bra Lingerie

Tucked behind a seductive storefront on West Hollywood's North Robertson Boulevard, only steps away from venerable luxury retailer Maxfield, the posh new Christian Louboutin townhouse and fine linens purveyor Anichini exists the jewel box that is Le Bra Lingerie. Le Bra, run as smoothly (and beautifully!) as a St. Regis by the attentive and extremely knowledgable Jason Armirnajdi, houses lingerie, sleepwear, swimwear, hosiery and accessories from the most exquisite craftsmen around the world.

La Perla, Nina Ricci, Andres Sarda, Eres, Argentovivo . . . the array of sophisticated, sensual and extraordinarily gorgeous garments is dizzying. Where did Mrs. Tom Cruise purchase her honeymoon trousseau? Right here, ladies. And although Le Bra counts among its customers a stable of celebrity clients, each and every woman who enters through its door is treated like a queen.

The care paid to Le Bra customers is mirrored by the care paid to Le Bra's lingerie, which is displayed as expertly as pieces of art. Mr. Jason consults with his customers on their needs, their lifestyle, their comfort level and their desires to curate a collection of lingerie specifically tailored to them. Enter into the dressing room, complete with flattering lighting, enveloping draperies, silk dressing gowns and teetering Giuseppe Zanotti heels to finish your look -- simply trying on Le Bra lingerie is a pampering experience.

(Snapshot from Le Bra lingerie window dressing)

Le Bra boasts a very wide selection of Eres lingerie, and also offers Eres swimwear. Halle Berry famously sported a tangerine orange Eres bikini for her turn in James Bond thriller "Die Another Day," and Kristin Davis (perhaps more commonly known as Samantha York) donned a hot pink Eres maillot in the "Sex and the City" movie. Perfect for lounging on your yacht, dear readers.

Although Le Bra carries the "big names" in high-fashion lingerie (such as La Perla, Nina Ricci, and Eres), it also carries slightly lesser known but no less fabulous lines like Rosamosario, I.D. Sarrieri, and Argentovivo. Le Bra offers the La Cosa line of luxury knits, made with Peruvian and Egyptian cotton and woven with a never-duplicated baby fine rib. The photograph above, shot by Bruce Weber for W Magazine, features a Rosamosario corset -- as a skirt! (How's that for multi-purposing your wardrobe pieces in this economy?)

My personal favorite, Aubade. Sumptuous hues, breathtaking craftsmanship, elegant construction and comfortable beyond belief. Thank you, Le Bra, for Aubade.

Le Bra carries only the finest hosiery, including that made by Falke. Shown here on a model featured in The New York Times Magazine.

Le Bra lingerie makes public appearances on television and in movies frequently. The Duchess dies for the mouth-watering intimates featured in Diana Jenkins's epic coffee table book of photographs from "Room 23" at the Peninsula Hotel. George Clooney, Cindy Crawford and Donald Sutherland (to name just a very few) were all photographed for this fantastic book, and The Duchess was thrilled to purchase her copy directly from Le Bra at the time of its publication last spring. The glamour, sexiness, sophistication and mystique of "Room 23" marry perfectly with the aura of Le Bra.

For any occasion, for any woman, for any man -- the perfect thing can be found at Le Bra.

The Duchess wears, and recommends:

Le Bra Lingerie
634 North Robertson Boulevard
West Hollywood, California 90069
Tel. 310.360.6655

Hours of Operation:
Tues - Sat: 10:30 am through 5:30 pm
Mon: By Appointment Only

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